Vocabulary Building Studies
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Instructions
Read and analyse the paragraph carefully. Some important structures have been colored already. Listen and read aloud as many as possible.
Step 2 - Business English Paragraph-5-Armani

 Armani is known all across the world for being a leader in style. The Italian fashion house was founded by legendary designer Giorgio Armani in 1975. It is today one of the fashion world’s most prestigious names. It produces a wide range of clothes, accessories, glasses and cosmetics. All of these are carefully branded as ‘sub-labels’ to target different markets. The Giorgio Armani collection is one of the most expensive in the world. For the not-so-rich, there is the Armani Exchange, which has more moderately priced items. The company operates several hundred stores around the world. Armani is branching out into luxury tourism by opening a chain of stylish, 5-star boutique hotels and resorts in the world’s trendiest cities. The first opened in Dubai in 2010 in Burj Khalifa – the world’s tallest building.

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